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Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain: - An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia - A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.

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Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain: - An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia - A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.