BASIC BLACK(ISBN=9780307351104) 英文原版 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线

Cathie Black is the wise, funny mentor that every woman dreams

of having. She was a pioneer in advertising sales at a time when

women didn’t sell; served as president and publisher of the

fledgling USA Today; and, in her current position as the

president of Hearst Magazines, persuaded Oprah to launch a

magazine. In 2006 she was named one of Fortune’s “50 Most Powerful

Women in American Business” for the seventh consecutive year. Now,

in the exuberant, down-to-earth voice that is her trademark, Cathie

explains how she achieved “the 360° life”—a blend of professional

accomplishment and personal contentment—and how any woman can seize

opportunity in the workplace.

No matter where you are in your career, Basic Black offers

invaluable lessons that will help you land the job, promotion, or

project you’re vying for. At the core of the book are Cathie’s

candid, personal stories. She walks us through her decision to risk

dropping a huge ad agency that handled the USA Today

campaign in favor of a small boutique agency run by a wild man. (It

was a smash.) She admits that her sometimes brusque style once led

to a mutiny of staffers at Ms. (She learned to be more flexible in

her managerial style.) She offers a clear-eyed look at what

happened during the twenty-eight months between the launch and the

close of the much-

buzzed-about Talk magazine. And throughout, she offers

fascinating glimpses of media and business personalities, such as

Rupert Murdoch, Tina Brown, Frank Bennack, Vic Ganzi, former

CosmoGirl! editor Atoosa Rubenstein, Bonnie Fuller, and the

legendarily difficult Al Neuharth, founder of USA

Today.

Above all, Basic Black is motivating. It provides a close-up

look at the keen judgment, perseverance, and optimism that have

propelled Cathie Black to the top of her game, along with the kind

of straight-up practical advice you get in a one-on-one session

with a career coach. You’ll find out how to handle job interviews,

which rules to break, and why you should make your life a

grudge-free zone. Equally important, you’ll be inspired to pursue

your passions and achieve your very best.

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书籍介绍

From Publishers Weekly:

Media mogul Black, president of Hearst Magazines (Cosmopolitan, Esquire, Harper's Bazaar and O), delivers a memoir masquerading as a guide to career and life. Enthusiastic and hard-working, Black was one of the first women to take a major role in American magazine and newspaper publishing. She came to Hearst by way of New York magazine, where she was the first woman publisher of a weekly consumer magazine, and USA Today, which she helped build from a small upstart into one of the country's most widely read daily papers. Though she positions herself as a role model for professional women, her advice is slim and scattershot. The book mainly consists of anecdotes from her working life and fawning praise for Al Neuharth, retired chairman and CEO of newspaper publisher Gannett Co. and her unofficial mentor. It's an interesting portrait of a groundbreaking career, but Black backs up her own story with only a note or two of advice, waiting until nearly the end of the book to tackle what she originally claims is her main point: the 360 Life, or the difficulty of balancing work with personal life. While the author's life is an interesting one, readers looking for tips will do better with a more pointed book. (Oct.)

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